Have you ever spotted a shop on Instagram that was so far away that you (albeit briefly) contemplated moving house to be close to it?
No? Just me then (awkward).
Anyway, that’s how I felt when I spotted Hero on Instagram. Based in Southampton, it is literally the other side of the country to where I live in Yorkshire, so when I discovered that they also had an online presence I did a little happy dance.
The tagline to the shop is, ‘effortless everyday style’, and as well as clothing, they sell accessories, stationery and toiletries. Understandably, their full stock range isn’t available online, but their online offer is a carefully curated selection of skinny jeans and classic slouchy tops – a win/win in my book.
Hero is owned by the incredibly young and accomplished Laura Turner and Ailie Williams. Together they have created a truly magnificent store. If you’re ever passing through Stockbridge, then pop in and see for yourself.
Check out Hero store here
Disclosure: I have not been asked to write this post. All opinions are entirely my own.